The Bristol Hotel, Steamboat Springs, Colorado

Part of the Magnuson Independent Group


and profitability.

The best partner for maximizing profitability and visibility for your independent hotel

As former hotel owners, we understand that running an independent hotel can be complicated, especially in the face of stiff competition from branded chain hotels. We can help you maximize your profitability and reach the right audience from day one.

Get a free performance analysis for your property, created specifically to suggest the right positioning and revenue strategy for higher profit margins on your investment.

Your hotel name, powered by Magnuson Hotels

Our team of experts customize revenue and distribution strategy for your local market, reducing dependence on expensive OTAs and offering you freedom to focus on brand building and guest experiences.

Save money

No PIPs or expensive franchise hotel fees to reduce your profitability

Maximize revenue potential
Maximize revenue potential

Dynamic pricing, targeting local, non-leisure business segments

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No long-term agreements

Fast hotel conversion process icon

Guaranteed conversion in 30 days

Why Magnuson Hotels?

Magnuson Hotels achieved a 77.83% growth in RevPAR of its Independent Group since pre-pandemic (2022-2019). This represents a remarkable 10 times the USA industry average of 7.6% as reported by the STR.

We have a 20-year proven track record of providing hotel owners the support they need to achieve the financial freedom they want while staying independent, free from unnecessary mandates of franchisors.

Hotel manager in room on iPad

Personalized hotel strategy

Get access to round-the-clock support for all your operational needs: revenue management, marketing and technology. Independent doesn’t have to mean alone.

OTA-alternative distribution

Forget hefty commissions with our OTA-alternative distribution strategy and save more of your revenue. Your hotel, your profit.

Powerful hospitality technology

The all-in-one tech solution, our PMS is simple to use, easy to adapt and enables key automation. So that you are free to focus on what matters the most — hospitality

This is not just a competitive advantage for your independent property, it is an opportunity to create a legacy with your hotel’s unique character and personality.

Learn how we were able to deliver an exponential growth in average RevPAR for the Magnuson Independent Group hotels

What our hotel partners are saying

Watch our hotel owners talk about why they love working with us

Our hotels

Take a tour of our wide range of unique independent properties