MARKETING

Our number one marketing focus is driving direct bookings

Magnuson Hotels is an industry leader in driving direct bookings for your hotel

Here are some of the ways we achieve this:

  • Magnuson Cloud is a comprehensive system that combines PMS, channel manager and automated revenue management to drive dynamic pricing, plus online ability to close OTAs during high demand times.
  • Magnuson provides you with a unique personal website, with booking engine.
  • Magnuson Club is a membership-based loyalty program offering discounted rates below public OTAs, without additional fees to owners.
  • Mobile-friendly website provided, to create a consumer-friendly booking experience for guests.
  • Centrally manage distribution channels to maximize exposure and reach bookers:
  • Metasearch is where all online searches begin; Google Hotel Ads, TripAdvisor, Hotels Combined, Trivago, Skyscanner, Kayak.
  • Local and domestic business segments are identified and accessed including construction, transportation, medical, energy, public safety, government, educational, corporate.
  • Corporate travel is secured via GDS (global distribution system) channels, which drive 90% of all worldwide corporate bookings to Sabre, Travelport and Amadeus.
  • We drive your exposure across all OTAs, which provides the advertising billboard effect to you. You list your hotels on them, but smart travelers then search and book directly with you.
  • We provide centrally managed pricing with personal service and custom automations to guarantee rate parity and capitalize upon dynamic pricing.

30 day or less conversion

  • For franchise brand conversions, we design your signage and property branding, and work with your choice of sign vendor for installation. Then, we activate your hotel within 30 days across thousands of global channels.
  • Magnuson Hotels will launch your new name and brand with a global press release and implement ongoing social media marketing.
  • Your business base will be rebuilt to include 52 weeks a year of local corporate, construction, transportation, trucking, security, educational, government and business segments.
  • Your hotel will be linked to every local and regional leisure attraction, and our marketing team will implement targeted high visibility leisure market promotions.
  • Your Magnuson brand hotel will receive a customised marketing package with a digital marketing spend that will include analysis and suggested placements, and a brand identity kit for local advertising placement.
  • For Brand and Independent Hotel Collection affiliates, we will build your new website and activate your hotel within 30 days across thousands of global channels.