Magnuson Hotel Brands

MAGNUSON’S MIDSCALE & UPPER MIDSCALE BRANDS.

SIMPLE BRAND STANDARDS WITH NO PIPS

While today’s travel trends are challenging, there is still much more profitability available in your hotel. If you operate with a minimum 3.5/5 review score, good increases in occupancy and RevPAR are possible with little to no changes to your hotel, just small steady fundamentals focused on one plan.

Upgrading your brand into the right market segment of midscale or upper midscale could leverage your existing asset to the next segment higher and add 20% to the ADR. Magnuson Worldwide encourages uniqueness, does not require updating of costly brand standards and we do not require PIPS. We drive immediate cash flow to fund the renovations you choose on your timeline.

Magnuson Hotels Worldwide specializes in and provides business marketing services for your hotel through corporate sales, advertising, brand marketing and online distribution/marketing across a complete proprietary worldwide network.

MARKETING AND REVENUE STRATEGIES

First, Magnuson Hotels analysts deeply research your local market to properly document how much business exists by identifying your competitive set and defining your optimum revenue and fair share of the local market. The team assigned to your hotel will be tasked with maximizing the value of your asset by create a rolling 12-month revenue plan that prices your rooms across all channels, 365 days a year. You will work with a personal revenue manager and team to maximize potential of your asset and there will be dynamic pricing as required.

NEW NON-OTA MARKET SEGMENTS

While many brands rely on expensive OTAs, Magnuson specializes in driving 52 weeks per year of non-leisure business. You need local construction business, corporate, government, group and educational segments to ensure a steady, growing business year round.