DOMINATE YOUR MARKET WITH THE RECORD-BREAKING PERFORMANCE OF MAGNUSON’S MIDSCALE & UPPER MIDSCALE BRANDS.
SIMPLE BRAND STANDARDS, NO PIPS
While today’s travel trends are challenging, there is still much more profitability in your hotel. If you operate with an average 3.2/5 review score, good increases in occupancy and RevPAR are possible with little to no changes to your hotel, just small steady fundamentals focused on one plan.
Because you may already have good review scores and may have recently renovated, upgrading your brand into the right market segment of midscale or upper midscale can leverage your existing asset to the next segment higher and add 20% to the ADR. We encourage uniqueness, and do not require costly brand standardisations, and we do not require PIPS. We drive immediate cash flow so you can renovate your way on your timeline.
MARKETING AND REVENUE STRATEGY.
First, we analyse your local market to properly identify how much business exists. After we identify your competitive set, we identify your optimum revenue and your fair share of the local market. To maximise the value of your asset, we create a rolling 12-month revenue plan that prices your rooms across all channels, 365 days a year. You will work with a personal revenue manager and team to ensure profits of your asset.
NEW NON-OTA MARKET SEGMENTS.
While many brands rely on expensive OTAs, Magnuson specialises in driving 52 weeks per year of non-leisure business. You need local construction business, corporate, government, group and educational segments for steady growing business all year round.
If you operate a Marriott, Hilton or IHG asset with F&B and/or conference facilities under heavy cost structure, conversion to the midscale Magnuson Grand brand is an affordable and proven platform for rapid profit growth.
If you operate a Best Western, Choice, Wyndham asset under heavy cost structure, conversion to the midscale Magnuson Hotel brand is an affordable and proven platform for rapid profit growth.
MAGNUSON CLOUD-ONE CONSOLIDATED PLATFORM OF PMS+CHANNEL MANAGER+DIRECT CONNECTS+ AUTOMATED PRICING.
WORLD’S LARGEST NON-LEISURE DISTRIBUTION
While many brands rely on expensive OTAs, Magnuson specialises in driving 52 weeks per year of non-leisure business. You need local construction business, corporate, government, group and educational segments for steady growing business all year round.
WORLD’S LARGEST DIRECT CONNECTION DISTRIBUTION
We provide direct connection to every major booking channel and 100% of the global market; 650,000 worldwide GDS travel agents via Amadeus, Galileo, Sabre, Apollo, & Worldspan as well as 2000 Internet booking channels.
Each Magnuson Hotel location is independently owned and operated.
©2020 Magnuson Worldwide. All rights reserved.
