Brands

MAGNUSON’S MIDSCALE & UPPER MIDSCALE BRANDS.

SIMPLE BRAND STANDARDS, NO PIPS

While today’s travel trends are challenging, there is still much room for your hotel to thrive. If you operate with an average 3.2/5 review score, good increases in occupancy are possible with little to no changes to your hotel, just small steady fundamentals focused on one plan.

Upgrading your brand into the right market segment of midscale or upper midscale could leverage your existing asset to the next segment higher. We encourage uniqueness, do not require costly brand standards and we do not require PIPS. We help you target the customers you want, and you can do the renovations you choose on your timeline.

Magnuson Hotels  specializes in and provides business  marketing services for your hotel through corporate sales, advertising, brand marketing and online distribution/marketing across a complete proprietary worldwide network.

MARKETING AND REVENUE STRATEGY.

First, our analysts deeply research your local market to identify your competitive set and define your proper position in the local market. The team assigned to your hotel will develop a strategy to price your rooms across all channels, 365 days a year. You will work with a personal revenue manager and team and there will be dynamic pricing as required.

NEW NON-OTA MARKET SEGMENTS.

While many brands rely on expensive OTAs, Magnuson specialises in marketing across multiple segments—local construction business, corporate, government, group and educational segments—for occupancy all year round.