Brands

MAGNUSON’S MIDSCALE & UPPER MIDSCALE BRANDS.

SIMPLE BRAND STANDARDS, NO PIPS

Today’s travel trends are challenging, and you need the right tools to capture market share. If you operate with an average 3.2/5 review score, little to no changes to your hotel are needed. You simply need steady fundamentals with a clear focus on your goals.

Upgrading your brand into the right market segment of midscale or upper midscale could leverage your existing asset to the next segment higher and add 20% to the ADR. We encourage uniqueness, do not require costly brand standards and we do not require PIPS. We drive immediate cash flow to fund the renovations you choose on your timeline.

Magnuson Hotels Worldwide specializes in and provides business marketing services for your hotel through corporate sales, advertising, brand marketing and online distribution/marketing across a complete proprietary worldwide network.

MARKETING AND REVENUE STRATEGY.

First, our analysts deeply research your local market to properly document how much business exists by identifying your competitive set and defining your optimum revenue and fair share of the local market. The team assigned to your hotel will be tasked with maximising the value of your asset by create a rolling 12-month revenue plan that prices your rooms across all channels, 365 days a year. You will work with a personal revenue manager and team to ensure profits of your asset, and there will be dynamic pricing as required.

NEW NON-OTA MARKET SEGMENTS.

While many brands rely on expensive OTAs, Magnuson specialises in driving 52 weeks per year of non-leisure business. You need local construction business, corporate, government, group and educational segments for steady growing business all year round.