OTAs VS Hotel Chains: Where Ground was won and Lost in 2017
This has been an interesting year for hoteliers, with the ongoing battle between bookings via online travel agents (OTAs) and hotel booking engines continuing to rage. Whilst OTAs can offer fantastic exposure for hotels, and help to improve occupancy rates significantly, they are also often detrimental to a venue’s bottom line – with discount rates […]
How Independent Hotels can Attract Direct Bookings While Using OTAs
Your hotel doubtlessly has its own marketing strategy in place, which currently may or may not include the use of online travel agents (OTAs) to help give your occupancy levels a boost. Whilst many hoteliers rely on OTAs in this way, as a third-party source of bookings – others prefer to use them as a […]