Local market growth; a return to the lost skills of increasing hotel occupancy

filling a hotel

Thomas Magnuson, CEO, Magnuson Hotels, calls for a return to the lost skills of filling a hotel.   We have been trained in recent years to fear the word ‘artisan’. Hoisted over your favourite coffee house, bakery or even rug shop, it usually means that you’re about to pay significantly more than you would normally […]

Until the PIPs squeak

Magnuson Hotels Until The PIPs Squeak 1

Thomas Magnuson, CEO, Magnuson Hotels, looks at how hotel brand standardization is unsustainable and, increasingly, outmoded.   We can trace brand standards and the standardization of hotel rooms back to the 1950s upon the introduction of the interstate freeway system across the US. It was post World War Two and President Dwight Eisenhower decided to […]

Athena Inn Chattanooga, Tennessee, Joins Magnuson Independents

Athena Inn Chattanooga Room 3

At Magnuson Hotels, America’s largest independent hotel group, we are proud to announce today the latest addition to the Magnuson Hotels family, the Athena Inn, in Chattanooga, Tennessee. Situated in the stunning, mountainous terrain of Chattanooga, the Athena Inn is just 3 miles from the Chattanooga Airport, and 1 mile from the Hamilton Place Mall. The perfect place to stay […]

Magnuson Hotels Joins 5 Million Room HRS Portfolio to Expand Business Traveler Segment


HRS, the world’s leading hotel content provider with more than five million rooms in global distribution systems, added Magnuson Hotels’ 1,000+ properties to its inventory. Magnuson Hotels is the world’s largest independent hotel group, with its hotel locations spread across six countries and three continents. HRS, which works directly with more than 40,000 corporate travel […]

Hotel Management: How To Identify And Deal With Changes In Primary Demand

by Thomas Magnuson I previously told the story of how my wife, Melissa, and I transformed a struggling Western mining town—my hometown of Wallace, Idaho—into one of the world’s leading destinations for snowmobilers. Despite obstacles, and through spotting a gap in the market as well as utilizing Wallace’s unique location, we set up Wallace and […]

Ohio Best Western Rebrands as Magnuson Grand Columbus

At Magnuson Hotels, America’s fastest growing hotel brand, we are proud to announce today the rebranding of the Magnuson Grand Columbus North, located in Columbus, Ohio. Formerly a Best Western, the Magnuson Grand Columbus North will upgrade its market position to attract travelers via an affiliation with Magnuson Hotels’ worldwide portfolio of over 1,000 hotels and state-of-the-art, […]

Increase Business, Have Drinks!

As hoteliers, the biggest challenge is how to get customers in the door; making them a return customer is the easy part. So here are some ways to get your hotel’s name out in the community, generate a positive buzz about your property and increase business. Holding a ‘business after hours’ party at your property can […]