Local market growth; a return to the lost skills of filling a hotel

filling a hotel

Thomas Magnuson, CEO, Magnuson Hotels, calls for a return to the lost skills of filling a hotel.   We have been trained in recent years to fear the word ‘artisan’. Hoisted over your favourite coffee house, bakery or even rug shop, it usually means that you’re about to pay significantly more than you would normally […]

Until the PIPs squeak

Thomas Magnuson, CEO, Magnuson Hotels, looks at how brand standardisation is unsustainable and, increasingly, outmoded.   We can trace brand standards and the standardisation of hotel rooms back to the 1950s upon the introduction of the interstate freeway system across the US. It was post World War Two and President Dwight Eisenhower decided to completely […]

Improvements Your Hotel Needs to Stay Competitive in 2018

Maintaining your competitive edge can be a tricky thing to master for an independent hotel. Yet hospitality has always been an industry with competition at its heart, and the rigours of this competitiveness only look set to grow throughout 2018 and beyond. Fundamental changes to the hotel trade have shaken up the way we both […]

What to do When a big Competitor Comes to Town

When you run a smaller hotel, it can be terrifying to discover you’re about to be competing with one of the larger chains for reputation, facilities and guests. But never fear- there are ways to not only survive but thrive when that big competitor arrives on the scene. Here’s our quick guide to keeping your […]