Local market growth; a return to the lost skills of increasing hotel occupancy

filling a hotel

Thomas Magnuson, CEO, Magnuson Hotels, calls for a return to the lost skills of filling a hotel.   We have been trained in recent years to fear the word ‘artisan’. Hoisted over your favourite coffee house, bakery or even rug shop, it usually means that you’re about to pay significantly more than you would normally […]

Until the PIPs squeak

Thomas Magnuson, CEO, Magnuson Hotels, looks at how hotel brand standardization is unsustainable and, increasingly, outmoded.   We can trace brand standards and the standardization of hotel rooms back to the 1950s upon the introduction of the interstate freeway system across the US. It was post World War Two and President Dwight Eisenhower decided to […]

Hotel Management: How To Identify And Deal With Changes In Primary Demand

by Thomas Magnuson I previously told the story of how my wife, Melissa, and I transformed a struggling Western mining town—my hometown of Wallace, Idaho—into one of the world’s leading destinations for snowmobilers. Despite obstacles, and through spotting a gap in the market as well as utilizing Wallace’s unique location, we set up Wallace and […]

Magnuson Hotels Reports 35% Revenue Increase Year to Date

Magnuson Hotels, America’s fastest growing hotel brand, today announced a 35.15% revenue increase for YTD 2016 over 2015. The company also reports a 22.84% increase in ADR (average daily rate) for reservations generated in 2016 vs. 2015. Driving the performance increase are continued lower US gas prices, strong job growth and increased consumer brand recognition. […]