Local market growth; a return to the lost skills of increasing hotel occupancy

filling a hotel

Thomas Magnuson, CEO, Magnuson Hotels, calls for a return to the lost skills of filling a hotel.   We have been trained in recent years to fear the word ‘artisan’. Hoisted over your favourite coffee house, bakery or even rug shop, it usually means that you’re about to pay significantly more than you would normally […]

Until the PIPs squeak

Magnuson Hotels Until The PIPs Squeak 1

Thomas Magnuson, CEO, Magnuson Hotels, looks at how hotel brand standardization is unsustainable and, increasingly, outmoded.   We can trace brand standards and the standardization of hotel rooms back to the 1950s upon the introduction of the interstate freeway system across the US. It was post World War Two and President Dwight Eisenhower decided to […]

Jacksonville Super 8 Rebrands as Magnuson Hotel Jacksonville Downtown

London UK/Spokane WA February 15, 2017 At Magnuson Hotels, America’s fastest growing hotel brand, we are proud to announce today the rebranding of the Magnuson Hotel Jacksonville Downtown, located in Jacksonville, Florida. Formerly a Super 8, the Magnuson Hotel Jacksonville Downtown will upgrade its market position to attract travelers via an affiliation with Magnuson Hotels’ […]

Metrics: How to Measure Profits and Performance

It’s certainly been a rollercoaster of year. But the best thing about 2016? 2017 is just around the corner – which means another year to improve upon your business, and make it the very best it can be. As the year comes to an end, ask yourself two questions: is your hotel doing better than […]

How to Sell to the CEO

Do you have trouble making sales, and a tough time getting through to the decision maker? As CEO of a top 10 global hotel chain, I get hit on a lot by vendors. But the reality is, I hardly ever buy. That’s because most people don’t know how to sell effectively. I met Kemmons Wilson, the […]