Hoteliers Can Regain Industry Control

Thomas Magnuson

By Thomas Magnuson, CoStar – Dec 2th 2022 Outsourcing Guest Acquisition and Thus Revenue Is an Odd Way of Looking at Business Before 2001, the hotel industry was stable. Owners dealt with seasonality and some occasional minor economic swings, but they could always count on a rebound. Whether operating as a branded or independent hotel, […]

Hotels in hackers’ sights as technology replaces personal touch

23rd June, 2022 – London UK Report by Alice Hancock for The Financial Times (Originally published on 28th March, 2022) Hotels and hospitality businesses are now the third most targeted by cyber attackers of all industry sectors. Despite being bricks-and-mortar enterprises — set up for physical enjoyment of their amenities — they have become a […]

Local market growth; a return to the lost skills of increasing hotel occupancy

filling a hotel

Thomas Magnuson, CEO, Magnuson Hotels, calls for a return to the lost skills of filling a hotel.   We have been trained in recent years to fear the word ‘artisan’. Hoisted over your favourite coffee house, bakery or even rug shop, it usually means that you’re about to pay significantly more than you would normally […]

Getting high on your own supply

By Thomas Magnuson, CEO of Magnuson Hotels Recent conferences and events have shown us that people are desperate to return to 2019, when everything felt like it was going right for the hotel industry. Even the mammoth amount of supply coming into the market didn’t seem like a concern: demand would simply suck it up. […]

RevPAR Increases 40% versus 2019 for Magnuson Hotels Independent Collection

Magnuson Hotels’ US Independent Collection reported a 40% increase in RevPAR versus 2019. As of September 2021, Magnuson Hotels reported increase against 2019 in the following performance metrics:   RevPAR: + 40% Occupancy: +29% ADR: +8% We attribute the surge in RevPAR to a focus upon dynamic pricing and a company-wide business segmentation strategy targeting local […]

Magnuson Hotels plans UK relaunch with tailored technology platform

By Katherine Price – The Caterer Magazine Magnuson Hotels is relaunching its offer to the independent UK hotel market with its new Mag­nuson Cloud platform, which will manage revenue, distribu­tion and marketing for members. The consortium, owned by Thomas and Melissa Magnu­son, was set up in the US in 2003 and launched to the UK […]