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Elevate your hotel business with expert growth strategists.

Over 2000 hotels have engaged the platform and support services of Magnuson Hotels to amplify profits by working with our team of global hotel revenue experts.

Magnuson Independent Hotel Group:

Boost revenue through direct business segments, daily pricing strategies, and cutting-edge automation from our global hotel chain that specializes in independent hotel support.

Magnuson Hotels Franchise Brand:

True to the company's founding concept for independent hotels in 2003, Magnuson Franchise brands was introduced in 2022 to provide hotel owners with the total support of a performance-oriented hotel chain without incurring unnecessary expenses.

Find out how

About Us

A hotel chain with a different way of thinking

Magnuson Hotels was founded in 2003 as the world’s first independent hotel chain. The company ethos was developed with a belief that hotel owners could thrive in their local markets without incurring the high expenses and stringent requirements often associated with traditional franchising. We believe that hotel owners who excel in guest experiences through unique property features and outstanding customer service can thrive without the imposition of unnecessary standards by a hotel chain corporation. A successful synergy emerges when the hotel owner’s thoughtful operation decisions are supported by a global hotel chain equipped with proven revenue strategies.
Today, Magnuson Hotels has established a global network of branded and independent hotels, having provided valuable support to over 2000 hotels. Traditional hotel franchise corporations typically charge an average 12.5% of gross room revenues and enforce mandates at the hotel owner’s expense. Magnuson Hotels offers a distinct approach by successfully promoting the unique character of each hotel instead of enforcing corporate standardization.
Magnuson Hotels’ business model has always been committed to building sustainable communities by creating localized value and economic growth. Encouraging hotel owners to source televisions, cleaning supplies, mattresses, bakery goods, etc., from local suppliers helps preserve jobs in the community and generates additional local tax revenue to support essential public services.
The foundation of Magnuson Hotels was established to cultivate a company culture that promotes mutual benefit for everyone involved.
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About Us

Fair Franchising for sustainable communities.

Melissa and Thomas Magnuson co-founded Magnuson Hotels in 2003, pioneering the world's first independent hotel chain. Their vision was rooted in the belief that independently minded hotel owners could thrive in their local markets without incurring the high expenses and stringent requirements often associated with traditional franchising. Today, Magnuson Hotels boasts a significant presence across North America and Europe, having provided valuable support to over 2000 hotels.
In contrast to traditional hotel franchisors, which typically charge a hefty 12.5% of gross room revenues and impose supply and renovation mandates at the owner's expense, Magnuson Hotels takes a different approach. Our strategy is built on affordability and supports the unique character of each hotel, prioritizing local marketing over corporate standardization.
Magnuson Hotels' Fair Franchising model is committed to fostering sustainable communities by creating localized value and economic growth. By encouraging owners to source their TV sets, cleaning supplies, mattresses, bakery goods, and even eggs from local suppliers, the chain helps preserve jobs, generate more local tax revenue, and bolster essential community institutions like schools, hospitals, and public safety.
The foundation of Magnuson Hotels was laid by Melissa and Thomas Magnuson, who, as former hotel owners and franchisees, aimed to cultivate a company culture that promotes mutual benefit for everyone involved—hotel owners, their staff, and the communities they serve.
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Independent Group
Access the power of the world’s largest hotel chains while keeping your unique independent identity.

Established in 2003, Magnuson Hotels pioneered the concept of a hotel chain designed exclusively for independent hotels. We provide hotel owners with access to exceptional pricing, distribution channels, cutting-edge technology, and comprehensive support. Experience the benefits of a global hotel brand, retain your distinct identity without being tied down in traditional franchise models.
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Magnuson Brands
A franchised brand without the burden of lengthy contracts, mandatory renovations, and obligatory purchasing programs.

Since the introduction of brands in 2022 to our thriving business model established in 2003, Magnuson Hotels has become the leading alternative to traditional hotel franchise brands.
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Hotel Franchise Brand

Upgrade your current hotel franchise without the burden of lengthy contracts, mandatory renovations, and obligatory purchasing programs.

Recognised as the first and leading alternative to traditional franchising, Magnuson Hotels offers a profitable franchised hotel solution that eliminates long-term contracts, renovation mandates, and mandatory purchasing commitments. Since our inception in 2003, we have proudly upheld the title of the original Fair Franchise brand. We are also certified in the U.S. Franchise Registry, a prestigious national listing of brands endorsed by the U.S. Small Business Administration (SBA). This SBA franchise certification not only enhances your chances of securing loan guarantees for your hotel but also expedites financing approvals, cutting months off the loan process.

Reduce the costs of expensive OTAs leveraging Magnuson’s alternative distribution network

Magnuson's OTA-alternative distribution network offers a gateway to tap into local and sustainable segments across various industries, including transportation, construction, trucking, medical, defense, energy, industrial, education, government, and technology. Our approach ensures consistent business flow throughout the year, effectively mitigating the impact of seasonality and guaranteeing steady operations 52 weeks a year.

Connect your hotel to the world from one platform.

Connect to 650,000 GDS travel agents, all online booking channels.

Keep your own technology or move to Magnuson cloud.

Magnuson's global hotel services platform seamlessly integrates with all major PMS, CRS, channel managers, payment gateways, merchant systems, and hotel automation solutions. Whether you prefer to enhance revenue through your existing system or opt for the Magnuson Cloud, our single comprehensive system unifies PMS, channel management, CRS, revenue optimization, housekeeping management, and automated check-in functionalities for your convenience.

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Reduce the costs of expensive OTAs leveraging Magnuson’s alternative distribution network

Magnuson's OTA-alternative distribution network offers a gateway to tap into local and sustainable segments across various industries, including transportation, construction, trucking, medical, defense, energy, industrial, education, government, and technology. Our approach ensures consistent business flow throughout the year, effectively mitigating the impact of seasonality and guaranteeing steady operations 52 weeks a year.

Connect your hotel to the world from one platform.

Connect to 650,000 GDS travel agents, all online booking channels.

Keep your own technology or move to Magnuson cloud.

Magnuson's global hotel services platform seamlessly integrates with all major PMS, CRS, channel managers, payment gateways, merchant systems, and hotel automation solutions. Whether you prefer to enhance revenue through your existing system or opt for the Magnuson Cloud, our single comprehensive system unifies PMS, channel management, CRS, revenue optimization, housekeeping management, and automated check-in functionalities for your convenience.
Magnuson Hotels Franchise Brand

Why over 2000 hotel owners have used Magnuson Hotels.

I love Magnuson, they are always there for me.
Manny Patel
Quiet Corner Inn, Brooklyn NYMagnuson Hotel since 2016
When the other franchises try to sign us, I tell them to go away. We are with Magnuson.
Harold Patel,
Magnuson Hotel Fowlerville Michigan Magnuson Hotel since 2011
I completely rely upon Magnuson Hotels and cannot say enough good things about working with them.
Rick Kelly
Ivy ‘s motor lodge Houghton ME Magnuson Hotel since 2010
We’ve been working together, nearly 20 years.
OC Shah
West Hartford Inn West Hartford, CT Magnuson Hotel since 2004
Nothing but great things to say, simply amazing.
Tara Meineke
Adirondack Lodge, Old Forge NYMagnuson Hotel since 2008

Why hotel owners appreciate working with Magnuson Hotels

Fast-track your hotel 's growth with hassle-free hotel financing.

Boost customer satisfaction, enhance reviews, and elevate your REVPAR through easy renovations. Rapid funding for franchising, renovations, equipment, furniture, and fixtures is just a few steps away with our straightforward process.

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Buy or sell a hotel via Magnuson Hotels extensive network.

Access a global investor network exclusively focussed on the hospitality industry. Achieve highest valuation for your property, as well as access to a vast inventory of distressed assets.

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Refer a hotel to Magnuson Hotels and receive $1000.

Hotel owners and brokers, when you refer a property owner to us, they can start generating income in a matter of days, thanks to our swift activation and licensing process.

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Grow-your-hotel-faster

Join a vibrant community of over 2000 hotels today. get started now.

For additional details regarding the effective Magnuson Hotels platform, support services and the comprehensive activation process which can be implemented within 30 days or less.
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Magnuson news

The latest news from Magnuson Hotels and the hospitality industry. Select “news” in the main menu to read more.
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Frequently asked questions

Established in 2003, Magnuson Hotels provides independent hotel owners with a unique opportunity to access global brand support without the constraints of PIPs and mandatory standardization, enabling them to fully capitalize on revenue potential. Our comprehensive hotel platform offers a hassle-free, all-inclusive solution, complete with the essential professional support you need, all without the burden of PIPs, franchise obligations, or superfluous fees. Moreover, our streamlined process ensures your seamless integration with Magnuson Hotels in just 30 days. This approach empowers you with the autonomy, flexibility, and freedom to make the optimal decisions for both yourself and your guests.
Choose either branded or independent status with Magnuson Hotels and enjoy the freedom to make decisions that suit your hotel's unique needs. Magnuson Hotels leverages local marketing expertise to boost your occupancy rates and drive direct bookings, reducing reliance on costly OTAs and maintaining a year-round focus on local and sustainable market segments.
Magnuson Hotels' analysts conduct thorough research on your local market and competition to determine your optimal revenue goals and fair market share. We create a dynamic 12- month revenue plan that sets room pricing across all channels for every day of the year. You'll collaborate with a personal revenue manager and a dedicated team to ensure the profitability of your asset.
Magnuson Hotels Franchise Brand, established in 2003, stands out as the original Fair Franchise. It provides a profitable pathway to franchised hotel ownership without the burden of long-term contracts, mandatory renovations, or required purchasing programs. Additionally, Magnuson is SBA-certified, which can expedite financing approvals for hotel owners
Magnuson's OTA-alternative distribution network taps into local and sustainable market segments, including transportation, construction, trucking, medical, defense, energy, industrial, education, government, and technology sectors. By targeting these segments, it minimizes seasonality and ensures a consistent flow of business throughout the year, reducing reliance on expensive OTAs.
Magnuson's global hotel services platform, including the Magnuson Cloud, supports leading Property Management Systems (PMS), Central Reservation Systems (CRS), channel managers, payment gateways, merchant systems, and hotel automation. It allows you to increase revenue through your existing system or seamlessly transition to the Magnuson Cloud, consolidating essential functionalities for efficient hotel operations.
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Over 2000 hotels have successfully used Magnuson Hotels' platform and support services to increase profit.

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Each Magnuson Hotel location is independently owned and operated.

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Contact Info

Magnuson Hotels USA

3120 S Grand #8117, Spokane WA USA, 99203
Phone: +1 509-747-8713

Magnuson Hotels UK

Magnuson Hotels UK 483 Green Lanes London N13 4BS
Phone: +44 20 3051 2724

Email Address

[email protected]

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