About Us

Magnuson Hotels, the world’s first independent hotel chain.

Founded in 2003, Magnuson Hotels was launched on the principle that independently minded hotel owners could flourish in their local markets without the weight of high franchise expenses or rigid requirements with a supportive hotel chain. The success of Magnuson Hotels’ business strategy is apparent in its extensive global network, inclusive of both franchise branded and independent hotels, and a proven record of supporting over 2000 properties.

Our key leadership team

From Independent to Franchise. Magnuson Hotels maintains consistent ethos.

Following the success of the independent hotel business platform introduced in 2003, Magnuson Hotel Franchising was introduced in 2022 with two brand segments (midscale and upper midscale) to deliver expert and effective franchise support for hotel owners with a fee structure that suits their needs. Fundamentally, the Magnuson Franchise brand concept brought forward the original vision set forth for independent hotels; providing hotel owners an opportunity to prosper with comprehensive support from a results driven hotel chain without incurring unnecessary expenses.

Magnuson Hotel Franchising was established to cultivate success for owners, their team members, and the communities they engage with. This is achieved by delivering performance driven services that prioritize fair treatment for hotel owners, respecting the choices they make to meet and exceed guest expectations.

Unlike traditional hotel franchise corporations that average 12.5% of gross room revenues and enforce mandatory suppliers and renovations, Magnuson’s approach considers the hotel owner’s perspective. It facilitates success through the provision of fees that work for hotel owners and marketing strategies that emphasize the distinct character of hotels, steering away from the standardized approach enforced by corporate entities.

From the outset, Magnuson has embraced the philosophy that when hotel owners are empowered to make their own good choices, it cultivates a sense of pride. This, in turn, fosters a more positive atmosphere for the discerning traveler.

Magnuson Hotels Fair Franchising initiative aims to contribute to the sustainability of communities by fostering increased localized value and enterprise. By enabling hotel owners to procure items such as televisions, cleaning supplies, and mattresses from local sources, the preservation of jobs is facilitated. This, in turn, generates additional local taxes that support essential institutions like schools, hospitals, and public safety. Additionally, when hotel owners source their morning bakery goods locally, it not only supports the growth of local business, but enhances distinctive experiences for hotel guests.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre‑sale registration and disclosure requirements in your jurisdiction. Magnuson Franchising LLC, 312 W 2nd St., Unit A4238, Casper WY, 82601.

About Us

Magnuson Hotels, the world’s first independent hotel chain.

Our key leadership team

Melissa Magnuson

Thomas Magnuson

David Edmondson

Lucy Armstrong

Franklin Magnuson

From Independent to Franchise. Magnuson Hotels maintains consistent ethos.

Magnuson Hotels USA

Magnuson Hotels UK

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