Benefit from the comprehensive infrastructure and support provided by Magnuson Hotels, ensuring your success as an independent hotel.
Guaranteed Conversion in 30 Days: Experience a rapid transition to Magnuson Hotels.
We’ve achieved an outstanding 77.83% growth in RevPAR for our Independent Group since pre-pandemic times (2022-2019). This is an incredible ten times the industry average of 7.6%, as reported by STR.
With a proven track record spanning two decades, we’ve consistently provided hotel owners with the support they need to attain financial freedom while retaining their independence, free from unnecessary franchisor mandates.
Gain access to round-the-clock support for all your operational needs, including revenue management, marketing, and technology. Being independent doesn’t mean you have to go it alone.
This isn’t just a competitive advantage for your independent property; it’s an opportunity to create a lasting legacy infused with your hotel’s unique character and personality.
In 1999, the hospitality landscape witnessed a game-changer with the emergence of Expedia as a public company. OTAs offered national and global exposure to independent hotels. However, this exposure came at a price—a steep 25% commission on rooms sold. Managing bookings across multiple channels became complex, with one hotel owner even setting up 16 fax machines just to handle bookings from different channels.
On February 3, 2003, Melissa and Thomas Magnuson embarked on a mission. They believed that independent hotels should thrive, provide income for their owners and employees, add value to their communities, and maintain their unique identities. Their vision led to the founding of Magnuson Hotels.
As lifelong hotel owners, the Magnusons understood the need for reform in hotel franchising. Their goal was to offer fair and sustainable growth opportunities without the burden of PIPs, excessive franchise fees, mandatory suppliers, and long-term contracts.
In the years that followed, the independent hotel sector made significant strides. Soft brands from leading hotel chains provided representation for independents, and platforms like Airbnb challenged the idea that standardization was always best. The industry, however, faced challenges such as industry consolidation, increasing OTA power, and competition from non-hotel supply.
Despite these challenges, independent hotel owners have access to innovative, cost-effective technology solutions. These tools enable them to connect with travelers while preserving their unique character. Flexible operations and technology have become essential for navigating economic turbulence and operating profitably.
The journey from traditional franchising or standalone operations to a new era of independence continues for hotel owners seeking to thrive in a rapidly changing hospitality landscape
Join us in embracing the evolution of independent hotels and the resilient spirit of hotel owners dedicated to providing exceptional experiences while staying true to their unique identities.
Magnuson’s OTA-Alternative Network reduces the costs associated with expensive OTAs, allowing you to retain more of your revenue. By targeting local and sustainable market segments, it drives up direct bookings and ensures a consistent 52-week business flow.
Magnuson’s OTA-Alternative Network taps into a wide range of local and sustainable market segments, including transportation, construction, trucking, medical, defence, energy, industrial, education, government, and technology sectors.
Joining the Magnuson Independent Group allows you to maintain your individual identity while enhancing your property’s distinct characteristics. You’ll also gain access to new business segments throughout the year.
Magnuson Hotels provides comprehensive infrastructure and support to ensure the success of independent hotels. This includes revenue management, marketing, technology, and more.
Magnuson Hotels offers tailored strategies, dynamic pricing, and personalized support to reduce reliance on costly OTAs and enhance your brand. With no PIPs, flexible contracts, and a guaranteed 30-day conversion, you can experience increased revenue and financial freedom while maintaining your independence.