Following the success of the independent hotel business platform introduced in 2003, Magnuson Hotel Franchising was introduced
in 2022 with two brand segments (midscale and upper midscale) to deliver expert and effective franchise support for hotel owners
with a fee structure that suits their needs. Fundamentally, the Magnuson Franchise brand concept brought forward the original
vision set forth for independent hotels; providing hotel owners an opportunity to prosper with comprehensive support from a
results driven hotel chain without incurring unnecessary expenses.
Magnuson Hotel Franchising was established to cultivate success for owners, their team members, and the communities they
engage with. This is achieved by delivering performance driven services that prioritize fair treatment for hotel owners, respecting
the choices they make to meet and exceed guest expectations.
Unlike traditional hotel franchise corporations that average 12.5% of gross room revenues and enforce mandatory suppliers and
renovations, Magnuson’s approach considers the hotel owner’s perspective. It facilitates success through the provision of fees that
work for hotel owners and marketing strategies that emphasize the distinct character of hotels, steering away from the standardized
approach enforced by corporate entities.
From the outset, Magnuson has embraced the philosophy that when hotel owners are empowered to make their own good choices,
it cultivates a sense of pride. This, in turn, fosters a more positive atmosphere for the discerning traveler.
Magnuson Hotels Fair Franchising initiative aims to contribute to the sustainability of communities by fostering increased localized
value and enterprise. By enabling hotel owners to procure items such as televisions, cleaning supplies, and mattresses from local
sources, the preservation of jobs is facilitated. This, in turn, generates additional local taxes that support essential institutions like
schools, hospitals, and public safety. Additionally, when hotel owners source their morning bakery goods locally, it not only supports
the growth of local business, but enhances distinctive experiences for hotel guests.