Magnuson Hotels Launches ‘Follow The Star’ US Consumer Marketing Campaign

Following its re-brand last week, Magnuson Hotels has launched a nationwide consumer marketing campaign as it continues to push ahead with its ambitious growth plans.

Using Magnuson’s signature star as a beacon, the new campaign invites customers to trust Magnuson as a reliable, enjoyable part of their individual journeys; “Whatever the occasion, follow the star”.

Magnuson believes that every potential customer is investing in a journey as well as a hotel room. Their new campaign captures the easy appeal of the Magnuson brand for a broad range of customers, whether they’re travelling for relaxation, work, family obligations or celebrations.

As well as dedicating a significant budget to a nationwide campaign, it will also be supported with local initiatives using the “follow the star” message for cities, regions and specific hotels. These localized campaigns will be initiated in the Magnuson test Hot Spots of Clearwater and Nashville before being rolled out across the country.

The campaign will reach potential customers across the US through a number of channels including billboards, online advertising, bus wraps and print ads.

“While Magnuson’s initial campaign burst will focus on providing better highway visibility for our hotels, we will continue to invest more than ever in our marketing outreach to keep the momentum going.” assured company CEO Thomas Magnuson.

About Magnuson Hotels:
Headquartered in London UK and Spokane WA, Magnuson Hotels is a top 10 global chain and markets over 1000 hotels across six countries and three continents.

Founded in 2003, Magnuson Hotels quickly became the world’s largest independent hotel group. In 2006, Magnuson Hotels introduced three hotel brands serving the upper midscale, midscale and economy segments, allowing hotel owners a way to achieve global brand support at a lower cost than traditional hotel franchises.

Today, Magnuson has become the fastest growing hotel brand in history, adding more new hotels in the last 10 years than 8 of the top 10 chains combined. Magnuson Hotels’ newly formed global alliance with Chinese operator Jin Jiang Hotels will form a consortium of over 5,000 hotels worldwide, equal to the size of a top 5 global hotel chain.