23 July 2020
London UK/Spokane WA
2020 Q2 report.
Magnuson Hotels, the fast-growing franchise alternative, released its Q2 key performance indicators today, showing the company outperforming the USA hotel market by nearly 3 times in RevPAR (revenue per available room) trends.
- For June 2020, Magnuson Hotels sustained a chainwide 22% reduction in RevPAR against 2019, vs a 60.6% USA 2020 YTD fall.
- For 2020 YTD, Magnuson withstood a RevPAR drop of only 17.8% against US industrywide fall of 46.7%. YTD.
- Average room rates in June are holding higher for Magnuson with a 7.5% reduction against 2019, compared to USA industry average rate fall of 31.5% YTD.
- Despite the challenges of Covid 19 across the USA, occupancies are holding above market at a 13.5% reduction in June, compared to a 43% industry fall for the USA.
The company reports that because its portfolio is widely dispersed across USA secondary, tertiary, rural and highway markets, many areas have been less impacted than primary markets dependent upon leisure, corporate and international.
Magnuson states that its midscale business segment moved to a 100% focus on serving essential services workers across secondary tertiary, rural and highways markets of the USA. Customer groups staying in Magnuson Hotels include blue collar, construction, transportation, truckers, medical, government and student housing. Exterior corridor properties are performing strongly as guests can drive up to their rooms, eliminating interaction with other guests, using elevators or passing through lobbies.
Company CEO Thomas Magnuson states, “Our teams and systems are working non-stop to assist hotel owners, their families and employees in successfully navigating through this challenging operating environment. Magnuson Hotels is in a full building mode of investment in technology, distribution, marketing and new business segments to support our affiliates.”
About Magnuson Hotels
Magnuson Hotels, headquartered in London UK and Spokane WA stands as a top 20 global chain with over 65,000 hotels and 700 airlines on its worldwide booking platform www.magnusonhotels.com. Founded in 2003, Magnuson Hotels gives independently minded hotel owners a way to achieve global brand support at a fraction of the cost of traditional franchise chains.
In 2019, the company outperformed the USA STR RevPAR (0.9 percent) by 20X. Magnuson Hotels announced the successful integration of an automated global data exchange with STR that allows hoteliers to receive daily local-market benchmarking.