The re-brand is the first in the hotel group’s 12-year history and will help to position Magnuson Hotels as the industry leader it’s proving to be. With the world’s largest GDS & internet reservation system, Magnuson offers the widest online distribution, delivering more profit at a lower cost than any of its competitors.
Magnuson Hotels’ new identity will also play an important role in exporting the ambitious American brand worldwide as it seeks new growth opportunities abroad. This is one of the first marketing initiatives of a recently formed global partnership between Magnuson, Jin Jiang and Louvre, the largest hotel groups in Asia and Europe respectively.
“Magnuson’s decision to unveil an updated brand identity is the first stage in exporting our fast growing USA brand to a global audience,” stated company CEO Thomas Magnuson. “By partnering with Jin Jiang and Louvre Hotels, the Magnuson Hotel brands will be directly available for corporate, leisure and travel agent bookings from China and 50 other countries. As our combined companies now represent nearly 5,600 hotels and over 500,000 rooms, we expect the impact to be significant for our US hotel affiliates.”
“As well as the aggressive online marketing and high margins already delivered to US hotel owners affiliating with the Magnuson brands, we are reinvesting to advance consumer popularity even further,” stated Magnuson.
While the new branding will be implemented on all future Magnuson campaigns, the hotels will still retain some degree of flexibility to choose designs that complement their personality and the property’s location; a factor that has always been an important feature in the Magnuson brand philosophy.
UK creative agency, Stokenbrand, was selected to execute the re-brand alongside the Magnuson marketing team and will continue to assist in personalizing the new identity to best suit the requirements of each individual hotel.
About Magnuson Hotels: Headquartered in London UK and Spokane WA, Magnuson Hotels is a top 10 global chain and markets over 1000 hotels across six countries and three continents. Founded in 2003, Magnuson Hotels quickly became the world’s largest independent hotel group. In 2006, Magnuson Hotels introduced three hotel brands serving the upper midscale, midscale and economy segments, allowing hotel owners a way to achieve global brand support at a lower cost than traditional hotel franchises. Today, Magnuson has become the fastest growing hotel brand in history, adding more new hotels in the last 10 years than 8 of the top 10 chains combined. Magnuson Hotels’ newly formed global alliance with Chinese operator Jin Jiang Hotels will form a consortium of over 5,000 hotels worldwide, equal to the size of a top 5 global hotel chain.
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