Magnuson Hotels Joins 5 Million Room HRS Portfolio to Expand Business Traveler Segment

HRS, the world’s leading hotel content provider with more than five million rooms in global distribution systems, added Magnuson Hotels’ 1,000+ properties to its inventory. Magnuson Hotels is the world’s largest independent hotel group, with its hotel locations spread across six countries and three continents.

HRS, which works directly with more than 40,000 corporate travel programs worldwide, including 3,000+ multi-national firms, provides Magnuson Hotels with a new avenue to increase bookings via the lucrative business travel segment. In North America alone, where Magnuson Hotels has more than 800 properties, HRS tripled the number of corporate accounts it works with in 2016, with those companies cumulatively representing more than $800 million in annual lodging spend.

HRS and Magnuson Hotels are both exhibiting at ITB Berlin, a leading international travel trade show, on March 8 through 12. The companies each have stands in Hall #9.

Founded in 2003, Magnuson’s model of independent ownership under one global brand has made it the fastest growing brand in history. Magnuson Hotels has added more new hotels to its portfolio in the last decade than eight of the top ten chains combined. The chain has three distinct offerings to serve corporations, all competitively priced to fit procurement guidelines:

Magnuson Grand – Upscale level hotels & resorts
Magnuson Hotel – Mid-priced to upper scale hotels & resorts
M Star Hotel – Economy & upper economy hotels

“One of our primary goals for 2017 is to increase awareness of the Magnuson Hotels brand with the managed travel community, and the HRS relationship significantly helps with that objective,” said Thomas Magnuson, founder and CEO of Magnuson Hotels. “HRS has a long history of working with independent hotels and facilitating corporate bookings for them; their unique understanding of the business travel marketplace and access to corporate travel programs will serve our owners well.”

HRS has more than 180,000 independent hotels in its global portfolio, and adds dozens of properties in North America every month to better serve business travelers.

“Magnuson Hotels’ commitment to independent hotel owners dovetails with our efforts to support independent hotels and small groups as they take steps to build awareness and increase bookings from business travelers,” said Robert Ambrozy, director of hotel solutions for HRS Americas. “We’re pleased to add Magnuson Hotels’ quality locations to our portfolio and help them achieve their corporate sales goals.”

About HRS

HRS offers innovative end-to-end hotel management solutions to businesses globally. More than 40,000 companies work with HRS today, including 3,000 multi-national firms. HRS is also the world’s largest hotel content provider, offering more than five million rooms in 300,000+ hotels in 190 countries. The company specializes in helping independent hotels – which make up more than 70 percent of the world’s hotels – gain increased access to corporate travel programs. HRS’ services for corporations include hotel shopping and booking, meetings management, annual sourcing and negotiation, and payment services.

Headquartered in Cologne, Germany, HRS has employees in 26 offices worldwide, with regional offices in London, New York, Paris, São Paulo, Shanghai, Singapore and Tokyo.

 About Magnuson Hotels

Headquartered in London UK and Spokane WA, Magnuson Hotels is a top 10 global chain and markets over 1000 hotels across six countries and three continents. Founded in 2003, Magnuson Hotels has become the fastest growing hotel brand in history, adding more new hotels in the last 10 years than 8 of the top 10 chains combined. For more information, visit or email [email protected].