Announced as part of our recent re-brand, at Magnuson Hotels we have now begun to roll-out our unique co-op marketing initiative to drive more local business for our member hotels.
The program will see us reinvest 20% of the fees paid by each member hotel into co-op marketing.
Initially, the main focus of the co-op marketing initiative will be on billboards, print ads and digital campaigns. However, we are looking forward to working closely with our individual hotels, using their local knowledge and expertise to maximize ROI for their hotel and brand as a whole.
“We applaud Magnuson’s new marketing plans and especially its commitment to assisting us with co-operative advertising. It’s the extras that we receive from this brand without additional fees that sets Magnuson apart from the other brands we own.” – Bret Wirta, CEO, Magnuson Hotel Papago Inn and Wirta Hospitality Worldwide.
The co-op marketing program is a move which continues to differentiate Magnuson Hotels as an industry leader in the support we offer our member hotels. “We are proud to break away from the normal practices of our competitors and demonstrate to our hotels our commitment to providing them with the highest level of consumer awareness at no additional cost to the owners”, stated company CEO Thomas Magnuson.