6 May 2020 London UK/Spokane WA
Magnuson Hotels, the fast-growing franchise alternative, announced the launch of a new extended stay brand this week with locations in Canton, Ohio and Irving, Texas.
Formerly affiliated with Red Lion Hotels Corporation, the Magnuson Hotel Extended Stay Canton Ohio is located on I-77 near Akron/Canton Airport.
Previously independent, the Magnuson Extended Stay and Suites Airport Hotel Irving TX is well positioned near DFW airport.
Both launch properties have been newly renovated to Magnuson Hotels Extended Stay brand standards and feature kitchenette suites, free parking, with special rates for corporate, government, construction, medical, educational and trucker customers. Each hotel will upgrade its market position to attract travellers as a member of a top 20 global chain with over 65,000 hotels and 700 airlines on its worldwide booking platform www.magnusonhotels.com
“We are so proud to be working with Ms. Himal Patel of Canton and Mr. Mohammad Budhwani of Irving on these two launch hotels,” stated company CEO Thomas Magnuson. Magnuson further stated the Extended Stay segment is performing strongly in the currently impacted US hotel sector, with a focus on serving non-leisure business segments of essential services workers. U.S. economy extended stay hotels held a nearly 72 percent occupancy rate compared to the 42 percent hotel industry average, according to STR data sampling the first 28 days of March.
In its recent Q1 performance report, Magnuson reported a sustainable portfolio-wide occupancy reduction of only 0.4%, against an industry-wide fall of 15% across the USA; a factor of almost 30 to 1. Magnuson withstood a $1.00 loss in ADR (average daily room rate) compared to USA average of -$5.14.
The company reports that because its portfolio is widely dispersed across USA secondary, tertiary, rural and highway markets, many areas have been less impacted than primary markets dependent upon leisure, corporate and international.
Magnuson states that its midscale business segment moved to a 100% focus on serving essential services workers across secondary tertiary, rural and highways markets of the USA. Customer groups staying in Magnuson Hotels include blue collar, construction, transportation, truckers, medical, government and student housing.
Exterior corridor properties are performing strongly as guests can drive up to their rooms, eliminating interaction with other guests, using elevators or passing through lobbies.
About Magnuson Hotels Magnuson Hotels, headquartered in London UK and Spokane WA stands as a top 20 global chain with over 65,000 hotels and 700 airlines on its worldwide booking platform www.magnusonhotels.com.
In 2019, the company outperformed the USA STR RevPAR (0.9 percent) by 20X.
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