6 May 2020 London UK / Spokane WA
Magnuson Hotels, known for its rapid expansion and status as a leading franchise alternative, recently unveiled a new extended stay brand. This innovative venture begins with inaugural properties in Canton, Ohio, and Irving, Texas, marking a significant milestone for the company.
A New Era for Extended Stays
The newly introduced extended stay brand showcases locations in strategic areas. The Magnuson Hotel Extended Stay Canton Ohio, previously under the Red Lion Hotels Corporation, enjoys a prime position on I-77 close to the Akron/Canton Airport. Meanwhile, the Magnuson Extended Stay and Suites Airport Hotel in Irving, Texas, formerly an independent entity, offers convenient access to the DFW airport. These properties represent the first to embody the Magnuson Hotels Extended Stay brand standards, featuring amenities such as kitchenette suites and complimentary parking. They cater to a diverse clientele, including corporate, government, construction, medical, educational, and trucker customers, enhancing their appeal to a broad audience.
Strategic Renovations and Upgrades
Both launch properties have undergone significant renovations to align with the Magnuson Hotels Extended Stay brand’s high standards. These upgrades are part of a broader strategy to elevate the market position of each hotel, integrating them into a global chain recognized among the top 20, with access to over 65,000 hotels and 700 airlines through its booking platform.
Thomas Magnuson, CEO of Magnuson Hotels, expressed pride in collaborating with Ms. Himal Patel of Canton and Mr. Mohammad Budhwani of Irving on this project. He highlighted the Extended Stay segment’s robust performance in the current market, especially its appeal to non-leisure business segments such as essential services workers. This focus is reflected in the segment’s impressive occupancy rates, which significantly outperform the industry average.
Resilience in Challenging Times
The first quarter performance report of Magnuson Hotels showcases a portfolio-wide occupancy reduction of only 0.4%, a testament to the brand’s resilience against a 15% industry-wide downturn. This durability is attributed to the company’s diverse portfolio across secondary, tertiary, rural, and highway markets in the USA, which have experienced less impact compared to primary markets reliant on leisure, corporate, and international travel.
Focused on Essential Services
Magnuson Hotels has pivoted its midscale business segment to a 100% focus on serving essential services workers, catering to customer groups including blue-collar workers, construction, transportation, truckers, medical personnel, government employees, and student housing. This strategic shift ensures the brand remains relevant and supportive of those who need accommodations the most during these times.
Focused on Essential Services
The brand has noted strong performance in exterior corridor properties, where guests can drive up to their rooms. This feature minimizes interaction with other guests and avoids the use of elevators or lobbies, offering a safer and more convenient option for travelers.
Magnuson Hotels’ launch of its extended stay brand in Texas and Ohio reflects the company’s commitment to innovation, quality, and meeting the evolving needs of travelers. With strategic locations, significant upgrades, and a focus on serving essential workers, Magnuson Hotels is set to redefine the extended stay experience in the hospitality industry. Discover more about how these initiatives are part of Magnuson Hotels’ broader vision to offer exceptional value and service at Magnuson Hotels Worldwide.
About Magnuson Hotels
Magnuson Hotels, headquartered in London UK and Spokane WA stands as a top 20 global chain with over 65,000 hotels and 700 airlines on its worldwide booking platform www.magnusonhotels.com. In 2019, the company outperformed the USA STR RevPAR (0.9 percent) by 20X.