14 May 2020
London UK/Spokane WA
Magnuson Hotels today released a video advising how struggling US hotels can find the most profitable operating segment.
The company states that even though owners may have recently renovated and achieved higher review ratings, the usage of an economy brand often confines the hotel to an arbitrarily low rate level.
Focusing on locations in Little Rock AR and Belleaire Beach, FL Magnuson also offers guidance on which market and property factors determine whether a hotel should brand or compete as an independent.
Magnuson stresses to owners that the current franchise and Airbnb hotel oversupply of more than 22% in the USA will be difficult to overcome but can be achievable with a focus on local essential services markets, a reduction in OTA dependency, and a proper upmarket leveraging of each hotels’ primary differentiators.
About Magnuson Hotels
Magnuson Hotels, headquartered in London UK and Spokane WA stands as a top 20 global chain with over 65,000 hotels and 700 airlines on its worldwide booking platform www.magnusonhotels.com. Founded in 2003, Magnuson Hotels gives independently minded hotel owners a way to achieve global brand support at a fraction of the cost of traditional franchise chains.
Within the past 2 years, Magnuson has developed the Magnuson Cloud Smart Hub, a cloud based ‘all in one’ distribution and hotel operations platform with enhanced performance functionalities combining hotel PMS (Property Management System), channel management and direct connects to all global booking channels. Functionalities include automated pricing, easy integrations via API capabilities for hotel operations making it easy to add value for automation and technology advancement.