The hotel landscape is ever-changing and evolving, and in 2018 standing out from the crowd can seem more complicated than ever before. Your independent hotel has an immediate benefit compared to many larger chains, if you can learn how to identify your own unique selling proposition (USP) and shape your hotel so it gets noticed for all the right reasons. Your competitors large and small all have their own ways of making their mark, so it’s vital you understand how you can, too!
Embrace Your Authenticity
There is something unmistakably organic and natural about the best independent hotels. Whilst they certainly endeavour to create an enjoyable space for travellers, they also make a feature of their quirks, rendering them desirable rather than simply a break with the bland uniformity of some of the larger hotel brands. Perhaps your establishment has a notable design, maybe it offers deluxe services, great food, or it’s in an incredible location. All of this can prove pivotal to establishing and communicating every element within your hotel’s offering, helping you stand up to any competitors who might come your way.
Use Targeted Storytelling
Each independent hotel must become a master at telling its own stories, building a narrative around the different elements which separate it from all the competition, whether that’s a huge international hotel or a local guesthouse. However, this is about much more than simply storytelling for the sake of it. The job of an independent hotel is to provide something a little different – but brand it in a way which appeals to an eager audience of prospective hotel guests. This is where learning how to spin a compelling yarn about your offering, addressing the needs of your target market, takes on great significance.
Offer Great Service
Every hotel must pay close attention to the quality and effectiveness of its service. When a hotel guest chooses a boutique or independent hotel, they do so because they expect an establishment which is willing to go the extra mile. Larger chains are by their very nature often distanced from their guests, and this makes remembering all the little things much more difficult. Learning how to keep hold of the personal touch is pivotal for making your independent hotel a big success and represents one of the cornerstones of good hospitality practice.
Go for a Reinvention
Not sure how to rise from the ashes of your current brand identity? There are ways to reinvent yourself as a hotel which brings in new business and maximises its possibilities as a hospitality destination. Franchising with a chain like Magnuson Worldwide helps you identify your own key USPs and make the most of your own venue, instead of trying to turn it into something it isn’t. For independents who value that independence but could benefit from a little guidance and support from a large name, this can be a fantastic option – leading to increased profits, greater visibility and a more refined hotel without impacting on your unique flair.
Calculate your increased profit by switching to a Magnuson Hotel brand
While most major brands charge an average of 15% of total revenue with complex additional charges and corporate renovations, Magnuson offers one simple 5% of gross fee. See how much you can save with us.
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