27 Feb 2019
London UK/Spokane WA
Magnuson Worldwide’s global hotel brand is proud to sponsor the 22nd International Hotel Investment Forum 2019 at the fabulous InterContinental Hotel in Berlin, Germany.
Magnuson Worldwide CEO, Thomas Magnuson will be joining a panel of executives from other international brands to discuss the impact of brand requirements on hotel owners. The expert panel will be hosted by Sophie Perret, Director of HVS and takes place on Tuesday 5th March from 12:00-13:00 to include perspectives from:
The group will offer their thoughts on the value a brand brings to a hotel whether it is an independent collection, soft brand proposition or a full brand offering. Additionally, they will weigh in on how much standardization is actually required to deliver on the brand promise; a question that many hotel owners have when considering joining a group.
Thomas Magnuson, CEO of Magnuson Worldwide says: “We are looking forward to a lively discussion on some of our favourite subjects, such as new and innovative options to PIPS, brand standardisation, and why today is the best time ever for independent hoteliers to succeed.”
About Magnuson Worldwide: Since its launch sixteen years ago, Magnuson Worldwide has become America’s fastest growing hotel brand and a top 15 global chain, marketing over 1,000 hotels across six countries and three continents. Magnuson Worldwide’s newly formed distribution partnership with Chinese operator Jin Jiang Hotels and Europe’s Louvre Hotels is the world’s largest hotel alliance, forming a consortium of nearly 10,000 hotels, equal to the size of a top 2 global hotel chain.
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