Franchise Advantages: The Importance of Hotel Branding

The decision of whether to join a hotel brand can be a difficult and important one to make, especially for independent hoteliers already struggling to keep up with the growing demands placed on them. Increased competition in the hospitality space is fierce, and the rate of change is already enough to make even the most experienced hotel manager panic at the thought of changing yet again to become part of an established and growing hotel franchise. But at Magnuson Worldwide, one of the advantages of joining a franchise is that it can help you make bank, rather than breaking the bank.

Hotel Franchising Benefits

Access a worldwide customer network

Wondering why you can’t seem to gain more overseas custom? Lots of independent hotels don’t have access to a global distribution network, but on joining Magnuson Worldwide, you immediately become part of a brand that will see you listed with over 650,000 international travel agents – opening the global travel market to see and stay at your hotel. This aspect alone has seen partnered hotels increase profits by 25% within the first three years, as well as increasing your chances of gaining access to the lucrative business traveler segment.

Reward customer loyalty

A great rewards program is a fantastic way of saying ‘thank you’ for repeat visits, and can help to encourage your guests to become frequent visitors by offering them benefits they truly want. The Magnuson Rewards program is designed to flexibly fit around your hotel, requiring minimal maintenance and ensuring rewarding loyalty isn’t costly. There are additional benefits to a rewards program, including boosting your credibility as a trusted venue, which in turn can help spread positive word of mouth and increase your revenue yet again.

Global recognition

Joining a globally recognized market leader experiencing rapid growth means your hotel is automatically seen in the same light. If it’s time for you to say goodbye to obscurity and step onto the world stage, joining the Magnuson Worldwide team is the perfect way to do it! You’ll soon find yourself finding a foothold with all the major online travel agents, and benefit from the Magnuson name in all you do, giving you yet another opportunity to maximize on this newfound power and push your profits forwards.

Marketing like a Pro

No doubt you already have some ideas about how best to market your hotel, but knowing how to achieve the right results without breaking the bank takes time and considerable expertise. This is where Magnuson comes in, offering the perfect blend of globalized and localized coverage which helps you reach the right audience at the right price. These campaigns will not only boost your bookings but help strengthen your brand. Whether you’ve your sights set on a nearby billboard, sponsorship, or a little local press, Magnuson Worldwide helps you reach your goals with ease – with a 20% rebate back on local marketing fees as an added boost to your imaginative efforts.

Whatever your dreams for your hotel, Magnuson Worldwide can help you get there.

Calculate your increased profit by switching to a Magnuson Hotel brand

While most major brands charge an average of 15% of total revenue with complex additional charges and corporate renovations, Magnuson offers one simple 5% of gross fee. See how much you can save with us.

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