Local market growth; a return to the lost skills of increasing hotel occupancy

filling a hotel

Thomas Magnuson, CEO, Magnuson Hotels, calls for a return to the lost skills of filling a hotel.   We have been trained in recent years to fear the word ‘artisan’. Hoisted over your favourite coffee house, bakery or even rug shop, it usually means that you’re about to pay significantly more than you would normally […]

Until the PIPs squeak

Thomas Magnuson, CEO, Magnuson Hotels, looks at how hotel brand standardization is unsustainable and, increasingly, outmoded.   We can trace brand standards and the standardization of hotel rooms back to the 1950s upon the introduction of the interstate freeway system across the US. It was post World War Two and President Dwight Eisenhower decided to […]

Magnuson Hotels executes 80 agreements in 2021

Magnuson Hotels signed 80 Independent Collection hotel agreements in 2021, in the US and UK, with a strong year forecast for 2022. The commitments illustrate the resilience of the company’s model during the downturn, as it focused on local markets and dynamic pricing, supported by a global team on call 24/7. The company reported a […]

Getting high on your own supply

By Thomas Magnuson, CEO of Magnuson Hotels Recent conferences and events have shown us that people are desperate to return to 2019, when everything felt like it was going right for the hotel industry. Even the mammoth amount of supply coming into the market didn’t seem like a concern: demand would simply suck it up. […]

RevPAR Increases 40% versus 2019 for Magnuson Hotels Independent Group

Magnuson Hotels’ US Independent Collection reported a 40% increase in RevPAR versus 2019. As of September 2021, Magnuson Hotels reported increase against 2019 in the following performance metrics:   RevPAR: + 40% Occupancy: +29% ADR: +8% We attribute the surge in RevPAR to a focus upon dynamic pricing and a company-wide business segmentation strategy targeting local […]

The #1 question on everyone’s mind: How will I get my hotel’s EBITDA* back?

Wednesday, 19 May 2021 – London UK / Spokane WA   Already, many see 2019 as the good old days. But the UK shows signs of a maturing hotel industry, especially supply growing faster than demand: In 2010, 80% of UK hotels were family run independents. Today it’s 49/51. While total UK hotel stock grew 12.5% […]

Magnuson Hotels plans UK relaunch with tailored technology platform

By Katherine Price – The Caterer Magazine Magnuson Hotels is relaunching its offer to the independent UK hotel market with its new Mag­nuson Cloud platform, which will manage revenue, distribu­tion and marketing for members. The consortium, owned by Thomas and Melissa Magnu­son, was set up in the US in 2003 and launched to the UK […]