Hoteliers Can Regain Industry Control
By Thomas Magnuson, CoStar – Dec 2th 2022 Outsourcing Guest Acquisition and Thus Revenue Is an Odd Way of Looking at Business Before 2001, the hotel industry was stable. Owners dealt with seasonality and some occasional minor economic swings, but they could always count on a rebound. Whether operating as a branded or independent hotel, […]
Whatever happened to… Magnuson Hotels – CEO claims company leads the industry’s economic recovery
By Mike McLean, Deputy Editor, Spokane Journal – July 28th 2022 Tom Magnuson and his wife, Melissa, now spend part of the year in London and part of it at Lake Pend Oreille. Magnuson Hotels’ U.S. headquarters remains in Spokane Valley. Magnuson Hotels, which the Journal last spotlighted in 2016, has fared much better over […]
Hotels in hackers’ sights as technology replaces personal touch
23rd June, 2022 – London UK Report by Alice Hancock for The Financial Times (Originally published on 28th March, 2022) Hotels and hospitality businesses are now the third most targeted by cyber attackers of all industry sectors. Despite being bricks-and-mortar enterprises — set up for physical enjoyment of their amenities — they have become a […]
Magnuson CEO at UK House of Lords: Protect endangered UK independent hotels to preserve British hospitality industry
23rd June, 2022 – London UK In a presentation at the UK House of Lords hosted by Baroness Ros Altmann, Magnuson Hotels CEO Thomas Magnuson outlined the rapid decline in the number of UK hotels owned by independent private businesses. Magnuson states that in 2010, UK independent hoteliers represented 78% of the UK hotel industry. He […]
Local market growth; a return to the lost skills of increasing hotel occupancy
Thomas Magnuson, CEO, Magnuson Hotels, calls for a return to the lost skills of filling a hotel. We have been trained in recent years to fear the word ‘artisan’. Hoisted over your favourite coffee house, bakery or even rug shop, it usually means that you’re about to pay significantly more than you would normally […]
Until the PIPs squeak
Thomas Magnuson, CEO, Magnuson Hotels, looks at how hotel brand standardization is unsustainable and, increasingly, outmoded. We can trace brand standards and the standardization of hotel rooms back to the 1950s upon the introduction of the interstate freeway system across the US. It was post World War Two and President Dwight Eisenhower decided to […]
Magnuson Hotels executes 80 agreements in 2021
Magnuson Hotels signed 80 Independent Collection hotel agreements in 2021, in the US and UK, with a strong year forecast for 2022. The commitments illustrate the resilience of the company’s model during the downturn, as it focused on local markets and dynamic pricing, supported by a global team on call 24/7. The company reported a […]
Getting high on your own supply
By Thomas Magnuson, CEO of Magnuson Hotels Recent conferences and events have shown us that people are desperate to return to 2019, when everything felt like it was going right for the hotel industry. Even the mammoth amount of supply coming into the market didn’t seem like a concern: demand would simply suck it up. […]
RevPAR Increases 40% versus 2019 for Magnuson Hotels Independent Collection
Magnuson Hotels’ US Independent Collection reported a 40% increase in RevPAR versus 2019. As of September 2021, Magnuson Hotels reported increase against 2019 in the following performance metrics: RevPAR: + 40% Occupancy: +29% ADR: +8% We attribute the surge in RevPAR to a focus upon dynamic pricing and a company-wide business segmentation strategy targeting local […]
Hospitality Associates and Magnuson Hotels alliance offers an alternative for UK independent Hotels
November 1, 2021 – London UK Independent hotels in the UK have seen their options limited over the past decade. Branded hotels, particularly in the budget sector, are now the majority and are looking for faltering properties to take over and bring into their portfolios. At the same time the rise of the sharing economy […]