The Story of Wallace, Idaho: the 1,000 Mile Trail System, and the ‘Go Big’ Model
Thomas Magnuson, Co-Founder & CEO of Magnuson Hotels London UK/Spokane WA In late 1989, I was 32 years old and at the slow end of a decade of grinding against a brick wall called the Los Angeles recording industry. Punk rock, glam rock. Strip bars, Chinese restaurants and bowling alleys. I’d been playing drums in […]
Magnuson Hotels Launches ‘Follow The Star’ US Consumer Marketing Campaign
Following its re-brand last week, Magnuson Hotels has launched a nationwide consumer marketing campaign as it continues to push ahead with its ambitious growth plans. Using Magnuson’s signature star as a beacon, the new campaign invites customers to trust Magnuson as a reliable, enjoyable part of their individual journeys; “Whatever the occasion, follow the star”. […]