How to set Your Independent Hotel Apart From the Competition in 2018

The hotel landscape is ever-changing and evolving, and in 2018 standing out from the crowd can seem more complicated than ever before. Your independent hotel has an immediate benefit compared to many larger chains, if you can learn how to identify your own unique selling proposition (USP) and shape your hotel so it gets noticed […]

What to do When a big Competitor Comes to Town

When you run a smaller hotel, it can be terrifying to discover you’re about to be competing with one of the larger chains for reputation, facilities and guests. But never fear- there are ways to not only survive but thrive when that big competitor arrives on the scene. Here’s our quick guide to keeping your […]

Hotel Management: How To Identify And Deal With Changes In Primary Demand

by Thomas Magnuson I previously told the story of how my wife, Melissa, and I transformed a struggling Western mining town—my hometown of Wallace, Idaho—into one of the world’s leading destinations for snowmobilers. Despite obstacles, and through spotting a gap in the market as well as utilizing Wallace’s unique location, we set up Wallace and […]

Magnuson Hotels Launches ‘Follow The Star’ US Consumer Marketing Campaign

Following its re-brand last week, Magnuson Hotels has launched a nationwide consumer marketing campaign as it continues to push ahead with its ambitious growth plans. Using Magnuson’s signature star as a beacon, the new campaign invites customers to trust Magnuson as a reliable, enjoyable part of their individual journeys; “Whatever the occasion, follow the star”. […]