May 17, 2016 London UK/ Spokane WA
Magnuson Hotels, America’s fastest growing hotel brand, today announced the launch of a global marketing initiative with online giant Expedia.
Magnuson Hotels has partnered with Expedia to promote its three brands Magnuson Hotel, Magnuson Grand and M Star, with a 4-month advertising campaign across Expedia’s Flight & Hotel search, targeting impressions of nearly 2 million.
The Expedia/Magnuson consumer awareness drive is the latest phase of its“Follow the Star” consumer marketing strategy, which was introduced in 2015 as Magnuson implemented a national re-branding of its three brands.
Founded 20 years ago as a small division inside Microsoft, Expedia has more than 18,000 employees and $6.6 billion in annual revenue. Expedia, Inc. is the parent company to several global online travel brands including Expedia.com, Hotels.com, Hotwire.com, Trivago, Egencia (formerly Expedia Corporate Travel), Venere.com, Expedia Local Expert, Classic Vacations, Expedia CruiseShipCenters, Travelocity, Orbitz and HomeAway. Expedia, Inc.’s companies operate more than 100 branded points of sale in more than 60 countries. Expedia also powers travel bookings for over 10,000 partners such as airlines and hotels, consumer brands, and high traffic websites through Expedia Affiliate Network, 80% of which is powered by their API.
About Magnuson Hotels: Since its launch 13 years ago, Magnuson Hotels has become America’s fastest growing hotel brand and a top 10 global chain, marketing 1000 hotels across six countries and three continents. Magnuson Hotels’ newly formed distribution partnership with Chinese operator Jin Jiang Hotels and Europe’s Louvre Hotelsis the world’s largest hotel alliance, forming a consortium of over 6,000 hotels worldwide, equal to the size of a top 5 global hotel chain.
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