Magnuson Hotels, America’s fastest growing hotel brand, today announced a 35.15% revenue increase for YTD 2016 over 2015. The company also reports a 22.84% increase in ADR (average daily rate) for reservations generated in 2016 vs. 2015.
Driving the performance increase are continued lower US gas prices, strong job growth and increased consumer brand recognition. Magnuson implemented a national rebranding of its three brands in 2015 while introducing its “Follow the Star” advertising campaign on a national basis.
Since its launch 13 years ago, Magnuson Hotels has become America’s fastest growing hotel brand and a top 10 global chain, marketing 1000 hotels across six countries and three continents.
Magnuson Hotels’ newly formed distribution partnership with Chinese operator Jin Jiang Hotels and Europe’s Louvre Hotels is the world’s largest hotel alliance, forming a consortium of over 6,000 hotels worldwide, equal to the size of a top 5 global hotel chain.
About Magnuson Hotels: Headquartered in London UK and Spokane WA, Magnuson Hotels is a top 10 global chain and markets over 1000 hotels across six countries and three continents. Founded in 2003, Magnuson Hotels has become the fastest growing hotel brand in history, adding more new hotels in the last 10 years than 8 of the top 10 chains combined. Magnuson Hotels’ newly formed global alliance with Chinese operator Jin Jiang Hotels will form a consortium of over 6,000 hotels worldwide, equal to the size of a top 5 global hotel chain.
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