Franchise Advantages: The Importance of Hotel Branding

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The decision of whether to join a hotel brand can be a difficult and important one to make, especially for independent hoteliers already struggling to keep up with the growing demands placed on them. Increased competition in the hospitality space is fierce, and the rate of change is already enough to make even the most […]

Improvements Your Hotel Needs to Stay Competitive in 2018

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Maintaining your competitive edge can be a tricky thing to master for an independent hotel. Yet hospitality has always been an industry with competition at its heart, and the rigours of this competitiveness only look set to grow throughout 2018 and beyond. Fundamental changes to the hotel trade have shaken up the way we both […]

How to set Your Independent Hotel Apart From the Competition in 2018

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The hotel landscape is ever-changing and evolving, and in 2018 standing out from the crowd can seem more complicated than ever before. Your independent hotel has an immediate benefit compared to many larger chains, if you can learn how to identify your own unique selling proposition (USP) and shape your hotel so it gets noticed […]